NASTA

NASTA

Strategy & business development

Four years in crypto, three jobs in three different corners of it: a regulated French fintech, onboarding top‑500 brands to Web3, then marketing at Avalanche’s flagship DEX. DeFi user since 2021: trading, liquidity, NFTs, memecoins, the ponzis too. Currently building with AI tools. MonadEarn tracks $1B+ across Monad and shows where the chain pays incentives.

Location
France · Remote preferred
Domains
Enterprise · Regulated · DeFi
Languages
FR / EN

Built

MonadEarn

monadearn.xyz

MonadEarn tracks positions, yields, incentives and airdrops across seven Monad protocols: over $1B in value, indexed straight from the chain and stored on my own infrastructure.

On top of that I track incentive efficiency: what each protocol emitted, acquisition cost per wallet, average claim size, and which campaigns delivered the most per MON spent.

  • Value tracked$1.22B
  • Events indexed5.4M+ · 221K+ wallets
  • Incentives tracked206.71M MON incentives · 3.36B airdrops · 1.32B staking
  • Built & runClaude · Codex · 3 servers
monadearn.xyz / aaveCaptured Aug 2026

Experience

RoleScopeMeasurables
DEX

LFJ

prev. Trader Joe

Marketing Lead

Jan 2025 – Apr 2026

Token Mill on Solana: owned the launch end to end. Positioning, go‑to‑market, and the terminal integrations.

Monad: LFJ’s launch on a new chain. Community, ambassadors program, and Token Mill’s incentive program.

Joepegs: marketing and community lead, then partnerships. Joe Studios (Smol Joes, Rich Peon Poor Peon), Free Mint Monday, charity mints.

Each of these ran across product, marketing and business teams at once.

  • Terminal integrationsPadre · GMGN · BonkBot · Trojan
  • Token Mill launch campaign370K views Solana · 50K Monad
  • Charity mints$50k+ raised
Corporate

Power.xyz

prev. METAV.RS · LVMH-incubated

Business development

Dec 2022 – Jan 2025

Web3 loyalty and engagement programs for top‑500 brands: blockchain underneath, invisible to the customer. Originated the programs: the ideas, the decks, the proposals. Reporting to the Head of Business.

The work was convincing C‑level that a younger generation was worth the risk to a brand image.

Michelin 3xplorer Club: NFT collectibles claimable at every MotoGP race, leaderboard, rewards · x.com/Michelin3XPLR
Aéroports de Paris (Extime loyalty program): gamified duty-free, onchain badges, airport rewards
Renault Group: internal program across all brands
Others: Le Bristol Paris · Westfield · Alfa Romeo · Polène Paris

  • Deal size$50–300k / yr
  • Sales cycle6–12 months
  • Brands7+
Yield

Ambrosia

Internship

Jun – Nov 2022

Six‑month internship reporting directly to the CEO of a French crypto startup offering fixed yield. PSAN‑registered with the AMF, incubated by YZi Labs in their Paris office. Ran events for independent wealth managers, plus social and editorial. Laid off three days after FTX collapsed.

  • RegistrationPSAN · AMF
  • IncubatorYZi Labs

Onchain

Since 2021

Arrived at the Bitcoin all‑time high and went straight into Avalanche: the OHM, Titano, Wolf forks, Wonderland. Stayed with that community through the bear.

Yield

I track incentives across protocols to get the best APR at the lowest risk. Mostly stablecoin pair liquidity on DEXs, plus lending: currently Aave V3 on Monad and V4 on Avalanche.

Programs & memecoins

Most of what my wallet made came from incentive programs and memecoin seasons: Hyperspace, Memecoin Rush, then KET, WINK, BLUB and the Arena season.

Survived two hacks

Active positions through both. DeltaPrime was hacked; the USDX hack pushed my Euler USDC pool to 100% utilisation. I built a Python bot with Claude that withdraws the moment any borrower repays.